Visual Design Fundamentals: A Digital Approach

Today's technology makes the creation of brilliant, computer-generated designs and images possible for anyone with the right tools. But before you put these tools to work, you need to understand how to apply the principles of design to ensure that your designs really entertain and communicate effectively. Visual Design Fundamentals: A Digital Approach teaches these principles and provides artists and designers with the foundation and background they need to understand the art of two-dimensional design. This full color book begins with an exploration through the classic elements of design (line, shape, form, value, color, and texture) and their relationship with balance, harmony, variety, and other classic design principles. The theories presented are well-established ideas in all forms of two-dimensional art and design, including drawing, painting, printmaking, graphics, and general design. These principles may also be applied to interior design, architecture, and industrial design. The various ideas covered are illustrated and taught through a variety of projects that use basic computer skills and techniques. The tutorials are designed to address classic tools and procedures common to all drawing and paint programs such as Adobe Illustrator® CS and Adobe Photoshop® CS.Acknowledgments Introduction Chapter 1 Design Elements Chapter 2 Principles Of Design Chapter 3 Introduction To Content And Form:Problem Solving And Digital Process Chapter 4 Design Project One:Modular Design Project Part One Chapter 5 Design Project One:Modular Design Project Part Two Chapter 6 Design Project Two: Letterforms And Shape Chapter 7 Design Project Three: Figure Abstraction And Non-Objective Shape Chapter 8 Design Project Four: Value Chapter 9 Design Project Five: Color Theory Chapter 10 Design Project Six: Typeface Design 1584502592 Details   Quantity 500 item(s) available Weight 2.00 lbs Price: $49.95 Options   Quantity 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50  Add to cart

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