Book Description

The craft of graphic design requires mastery of typographic design and of thedigital applications used to execute it. This carefully sequenced guide buildsstudents’ skills and creativity in both of these areas together from theground up. Readers will learn to observe and reflect on how type functions anddevelop strategies for creative typographic design. Each lesson in typography ispaired with a companion lesson in the digital tools of design production. Thiscombination allows the student to put theory directly into practice.

Key Features

• the core text introduces the fundamental concepts of typographic design through concise explanations, clear illustrations, and appeals to students' firsthand experience. Main points of knowledge are systematically reinforced with study guides and exercises.
• each exercise integrates design concepts with relevant digital application skills. Lessons build cumulatively: new lessons reinforce previous ones so that skills and concepts are mastered and retained.
• an accompanying Application Skills Modules volume introduces the essential features of the Macintosh Operating System X (OSX) as well as Photoshop, Illustrator, InDesign, and QuarkXPress so that users can develop good working knowledge in one or all of these applications.
• excellent examples of contemporary and historical type design illuminate lessons and convey the evolutionary progression of typographic design

Author Bio(s)

David Amdur is a Professor of Visual Communications at Brown College inMinneapolis. He has received awards from the Council for Basic Education, theGetty Center for Education in the Arts, the Minnesota Center for Arts Education,and the Minnesota Humanities Commission to research and develop curriculum inart and design.

Author: David Amdur

ISBN: 1401880932
Pub Date: Available June, 2006 
Format: Book