Planning, Developing, and Marketing Successful Web Sites

This innovative text provides future developers and designers information on how to think about creating a successful Web Site. Broken down into three sections, this comprehensive book covers the following areas: Planning and Analysis, Designing and Developing, and Marketing. 1. The Web Economy's Wild Ride 2. Types of Web Sites 3. Planning the Site 4. Revenue and Advertising 5. The Team: People Who Make the Site Happen 6. Organizing You Web Site with Navigation and Inline Graphics 7. Testing Your Site for Maximum Performance 8. Developing and Understanding the Brand 9. Making Your Site Sticky 10. Marketing Strategies for Web Sites 11. More on Marketing: PR and Nontraditional Promotions 12. Customer Service and Pulling it all Together 619035633 Details   Quantity 500 item(s) available Weight 2.00 lbs Price: $58.95 Options   Quantity 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50  Add to cart

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