Electronic Commerce, Sixth Edition

Electronic Commerce, Sixth Edition, by Gary Schneider, builds on the success of previous editions by detailing how the landscape of online commerce is changing and evolving. Reflecting changes in the economy and how businesses are responding, this text emphasizes revenue and transaction cost reduction models as an alternative to the older ideas of business models.Part 1: Introduction 1. Introduction to Electronic Commerce 2. Technology Infrastructure: The Internet and the World Wide Web Part 2: Business Strategies for Electronic Commerce 3. Selling on the Web: Revenue Models and Building a Web Presence 4. Marketing on the Web 5. Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce 6. Online Auctions, Virtual Communities, and Web Portals 7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues Part 3: Technologies for Electronic Commerce 8. Web Server Hardware and Software 9. Electronic Commerce Software 10. Electronic Commerce Security 11. Payment Systems for Electronic Commerce Part 4: Integration 12. Planning for Electronic Commerce619217049 Details   Quantity 500 item(s) available Weight 2.00 lbs Price: $65.95 Options   Quantity 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50  Add to cart

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