E-Commerce BASICS, Second Edition

This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. Unit 1: An Introduction to Electronic Commerce Lesson 1: The Internet in Our Economy Lesson 2: Business on the Internet Unit 2: Personal and Business Services Online Lesson 3: Searching for a Career Lesson 4: Personal Finance on the Internet Lesson 5: Internet Information Services Unit 3: Buying Online Lesson 6: B2C: Business-to-Consumer Lesson 7: B2B: Business-to-Business Lesson 8: Consumer Issues Unit 4: Doing Business on the Web Lesson 9: Internet Marketing Lesson 10: Digital Advertising Lesson 11: Global E-commerce Unit 5: Developing an Electronic Commerce Web Site Lesson 12: Creating a Web Site Lesson 13: Developing a Web Site with Microsoft FrontPage Appendices A: Browser Basics B: E-Mail Basics C: Web Security 619059427 Details   Quantity 500 item(s) available Weight 2.00 lbs Price: $42.95 Options   Quantity 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50  Add to cart

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