Designing Brand Experience: Creating Powerful Integrated Brand Solutions

In today?s competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications?brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others?while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide.TABLE OF CONTENTS Foreword Introduction: Historical Overview Preface PART I Strategy Chapter 1. What is branding? Chapter 2. The Branding Process PART II IDEAS Chapter 3. Formulating Relevant Branding Ideas Chapter 4. Brand Constructs: Strategic Advantages Part III DESIGN Chapter 5. On Designing Chapter 6. Designing Visual Language Elements of the Brand Identity Chapter 7. Designing Brand Identity Applications: Identification graphics Chapter 8. Designing Brand Identity Applications: Advertising and Promotional Design Part IV More Case Studies1401848877 Details   Quantity 500 item(s) available Weight 2.00 lbs Price: $39.95 Options   Quantity 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50  Add to cart

Send to friend

Your name: * Your e-mail: * Recipient's e-mail: *  Send to friend

Recommended products list

Share Your Story: Blogging with MSN Spaces Data Structures and Algorithms in Java, Second Edition Cisco IP Routing Protocols: Troubleshooting Techniques The Game Localization Handbook The Book of Alternative Photographic Processes Hands-On Ethical Hacking and Network Defense CCNP Guide to Advanced Cisco Routing Microsoft Office XP: Introductory Course Microsoft Windows XP Illustrated Complete JavaScript, Third Edition

Product rating

Product rating Voting Select your rating... Excellent! Very good Good Fair Poor   Add your review here Your name: Your message: